My Animated Long Road Sequence

Above is the sequence I made in After Effects. It is an animated logo that is usable at the beginning of the films I make. I have an effect on it where the words 'sixth form college' fly down quickly into the logo and when crashing down, they make the words 'LONG ROAD' shudder and jump (supposedly with the impact). I did this by changing the orientation and position of the words on the screen momentarily. They then fall back slightly out of position.